Education, dedication, and discipline: these are the core values of every professional. Over the past decade, the word, “professionalism” has seemingly become a meaningless concept. Some commentators argue that this is especially true in the legal profession. Florida has recently added several law schools, and with the number of new lawyers on the rise, it has become increasingly important to revitalize the concept of professionalism. Professionalism consists of three related duties: the duty to teach, the duty to serve, and the duty to improve. This article will be published in two parts, the first of which discusses the concept of professionalism and teaching the concept of professionalism. The second part will discuss the duty to engage in pro bono services and the duty to advocate for improvement of the law.